I think it was sometime in mid-to late 1991 when I first saw the teaser trailer to ALIEN³ and had my eyeballs pop right out of my head followed by my jaw hitting the floor way too hard in the theater I saw it in. Ladies and gentlemen, do you know how hard it is to clean sticky goo off your eyeballs after they’ve rolled underneath a movie theater seat? Trust me, it ain’t easy. That and yuck-o, stale popcorn and half an old hot dog have the tendency to rather easily get into a fallen jaw if you let it sit down there for more than a minute flapping away in shock mode. Hey, I was busy trying to find my darn eyeballs, thank you much.
Needless to say, I was kind of shocked by this news that we’d get a third film in the franchise and it was coming in under a year. I wasn’t sure I liked the “On Earth, Everyone Can Hear You Scream” tagline at all and yes indeed, I thought bringing that cranky xenomorph to Earth was a bad (not a bad-ass) idea for a few key reasons. Although at that point, I was kind of screaming myself.
It seems 20th Century Fox may have agreed (or at least was pulling a fast one on us because they didn’t really have an idea about the film they were planning to make), as a few months later, this was the follow up trailer:
After gathering up my eyeballs and jaw again and handing a few people in the theater their eyeballs that rolled under and around my seat (which was quite interesting as I had to wait until the guy who picked up one of my eyeballs by mistake returned it or today I’d be the Jane Seymour version of myself or something like that), I took time to take in the trailer. Bald Ripley. Bald bad men, some bald men screaming and running, NO weapons at all and a reused music cue from the previous film had me both puzzled and really curious as to how the helllllll Sigourney Weaver’s Ellen Ripley character was going to get out of this new mess. That said, the art direction and sets looked solid and that finale bit with the Alien getting too close to Ripley had me intrigued as hell, as did my wondering who the heck was this David Fincher guy directing the film.
There were other trailers and eventually TV spots that arrived before and after the film was released, but I was sold before that point to the point that even if I didn’t like the final product, I had the feeling it would be really interesting and maybe even impressive. Let’s just say I kind of got my money’s worth more on the visual side of things and a temporary gumball substitute for an eye after I picked up the first round object that I could touch after they popped out again.