In 2019, Ubisoft released Starlink: Battle for Atlas (PS4, Xbox One and Switch. with PC coming later), which was designed to bring the “Toys to Life” sub-genre started in games like the old PS1 import ZXE-D: Legend of Plasmatlite (I have a complete box set here with un-assembled robots. I really need to photograph it one day!) and the Skylanders series raring back to life. While it was a really good game, there seemed to be an assumption that players needed to start collecting a bunch of pricey toys in order to play and yep, the game didn’t move units as it should have.
Given that Ubisoft Toronto explicitly made the game to be played as either a physical disc or game card as well as in digital formats, it seems gamers failed to notice this and retailers who thought this would be the next big thing were stuck with who knows how many thousands of copies. You could say it was Disney Infinity all over again, but Ubisoft only released six Starship Packs, four Weapon Packs, and four Pilot Packs outside of the Starter Packs and killed support for the toy line in Spring 2019. Those packs, by the way? They cost more than the game does if you ever need to get them new.