New Stuff | "DESTROY ALL FANBOYS!"

Note to new trade show exhibitioners: Outside of appointments where I walk away with something to review on the site or someone promises to shoot over samples later, the best way to get me to stop at your booth is to jump out in front of me and say “Hi!”. If that fails (and it usually doesn’t), feel free to use a tripwire or other handy item that gets me to stop, look and smile. Whenever that’s happened at Toy Fair, I’ve always seen stuff that makes me want to write cool things about. Here are a few of this year’s products and people that reached out at the right moment:

Meeting the Life is Wabi-Sabi crew was a highlight of the show because Aaron Castillo Jr. and Marilyn bought that Big Island spirit from Hawaii all the way to NYC, braving the record-breaking cold weather to introduce their SUPER cute line of buttons, magnets and plush kitties. Seeing that big-eyed imperfect cat stopped me in my tracks and made me smile for a few reasons. There’s just something wonderfully zen about that cat that makes you want to pick it up and stare back for a spell.
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While I did have a (very) brief affair with a Macintosh back in the 90’s, I was never really an Apple fan or fanatic, despite the company’s many innovations and rather, er… obsessed user base. I liked the design of their products and their ad campaigns were amazingly clever and clearly made to grab one’s attention. But for me, most marketing flies in one ear and right out the other because I’m all about the end result of all those billions spent and frankly speaking, prefer products where I as the end user have total control over how I interact with them. When the iPod was released, it baffled me because I knew digital music would never sound as good as vinyl or even the few steps down CD’s did. Nevertheless, people sheeped right on up to the bar and made the player a superb success for Apple, changing the way we bought music probably forever, and for the worse some would say. Why buy an album meant to be heard in its entirety when you could pick and choose songs you like and play them OUT OF ORDER, thus destroying any actual meaning their creators intended? Eh, no big deal, right? It’s ONLY music, right?