Amusingly enough, I actually had to explain to a non-gaming friend that this wasn’t some sort of cheesy 90’s action flick/comedy game after he kept seeing this goofy ad over the past week or so. I didn’t catch it until about three or four days back and it made me laugh because of the choice of ZZ Top’s classic 80’s tune more than the silly macho posturing going on (I was expecting something more serious like Ubisoft’s Far Cry 3 TV ads), but it’s all in good fun. I got to play a bit of the PC version last week at EA’s spring press event and it’s absolutely gorgeous and definitely Crytek’s best work to date (at least as far as the visuals go). As for the rest of the game, I’ll need to play through it at some point and see what’s what. I liked the second one (and never played the original outside of a demo and about two hours of the final version), so I’m probably going to have fun with this sequel as well.

Hmmm… I wonder if the ad agency that cooked this up is going to hit up more of ZZ Top’s back catalog for the inevitable DLC? I can think of a few other tunes they did that might fit, but I don’t want Crytek to get the idea that they’re better comedians than they are a games developer…