Prototype 2 Covent Garden Live Ad: Anarchy In The UK. Or Something Like That.

 

OK, this made me crack up quite a bit, as I can see some unsuspecting non-gamers strolling through Covent Garden, coming across this bizarre live advertisement for Radical Entertainment’s sequel and wondering what the hell is going on. Well, it’s certainly an attention grabber, that’s for sure. The game should be rolling into stores all over the place at some point today, but here in the US, we’ll just have to settle for bigger-budgeted live action and CG TV commercials and no faux real-life rumbles in a big case in a public place. Here in NYC, this would just be performance art, anyway…

Prototype 2 “The Power of Revenge” TV Ad: If The Game Is This Memorable…

 

…then it indeed more than justifies the cost of making this excellent short film. Like a few other big 2011 and 2012 titles, publishers are going all out with the CG and live-action advertising and not simply showing off actual gameplay, which sometimes backfires when the ad is better than the actual game. Fortunately, Prototype 2 is managing to be even better than the original, based what I got to see and play last year (at NY Comic-Con), so fans of the first game needn’t be concerned at all about this sequel. Activision and Radical Entertainment are on the right track for the most part, so prepare to strap yourself in for a wild ride. Say, that April 24 release date is coming up fast, isn’t it?

Prototype 2: Heller’s Happy Halloween Greetings!

Activision’s always awesome PR department keeps cooking up some cool and amusing holiday greeting cards for Radical Entertainment’s upcoming sequel, so how could they pass up the chance for a Halloween version of the game’s lead character. here you go – in two tasty flavors, at that.  Hmmmm. I had NO plans to go out on Halloween, but maybe this might give me a costume idea. Then again, I’d probably get beat up by some cops here in NYC thinking I was some sort of #OWC protester or something. Then again, I kicked a damn helicopter not too long ago, thanks to Activision, so the NYPD better not mess with me, grrrrr…

Activision Has Me Doing Silly Stuff & Liking It…

I kicked a helicopter yesterday. Twice. Once in that picture to the left and once while playing the fantastic Prototype 2 demo at NYCC. The game is coming along REALLY nicely, as Radical Entertainment is pulling out the stops to create a faster-paced, brilliantly bloody chunk of a game that’s bound to be a hit. Everything I played at the Activision booth was pure fun on a stick and yes, worth a purchase when it hits stores. Also: Eurocom  just rocks. GoldenEye: Reloaded’s multiplayer is lighting fast and looks even more spectacular on the Xbox 360. I’m still looking forward to the PS3 version to review as I want to play with the Move controller and see how well it’s been implemented into the game. I also liked the bit of X-Men Destiny I tried and Spider-Man Edge of Time is Beenox’s nifty little effects-packed sleeper starring everyone’s favorite wall-crawler. The developer is also at work on a tie-in game for the upcoming Amazing Spider-Man film (nice!). Speaking of licensed games, the Transformers: Fall of Cybertron teaser was too short, but in a great, “Holy Cats, you can play as a big metal dinosaur!” kind of way. If it’s as good as War for Cybertron was, fans are in for a hell of a ride. Back in a bit…

Happy Mother’s Day From Prototype 2!


Yes, it’s not coming until 2012, but I’m sure your mom won’t mind waiting. This creepy card from Activision should remind her of your wild days of babyhood, I’d imagine…

Prototype 2 Xmas Card Is Mildly Creepy (Yet Also Subtly Hilarious)

While it’s indeed a quiet holiday scene, there’s a nicely lurking sense of impending dread in this card from Activision’s PR department. I wonder what Alex Mercer’s card looks like (er, provided he’s even sending one out this year)… Prototype 2 is in development at Radical Entertainment and should hit stores sometime next year, barring incident.

Games On TV: PROTOTYPE on HBO’s Entourage Sunday Night

Now, I don’t even watch Entourage, but guess who the heck will be tuning in tomorrow night? Yeah, me. I’m always curious to see how games are presented on big deal shows like this, so I’ll be picking apart the stuff they screw up while hoping Activision sells a few more copies of the game, of course.