Why is I Am Alive NOT On A Retail Disc?*

*Or: Hey, Ubisoft, Here’s How To Market A Game To EVERYONE Who Wants To Play It…

Sure, I Am Alive looks amazing and yes, the idea of a realistic survival adventure set in a destroyed city has garnered tons of praise everywhere anyone has seen or played it. But Ubisoft is doing themselves no favors by only releasing this on Xbox Live Arcade in March and perhaps later on PSN,… oops SEN (sorry, Sony! Give me another week or so to get used to that change). Memo from the front: despite your current successful digital business model, there are STILL a large amount of gamers who can’t get that content dying for something different that’s NOT another FPS, zombie game, franchise update or yes, I’ll say it, ANOTHER damn digital-ONLY release that should have been disc-based.

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