When you get the co-founder of Apple telling you the cloud sort of stinks as a reliable storage medium, you know it’s kind of important. Of course, the man works at a cloud computing service, so perhaps he’s just doing some PR for that company and scaring up some business in the process.

Anyway, I know the carefree digital hipster rubes out there who think ease of use trumps personal security are pooh-poohing his words away as they stack more files away magically to retrieve them at some later date, but let’s play a game for a minute. Can you imagine the sheer panic when (not if, kids, WHEN) there’s another Dropbox hack or worse, some natural disaster that takes out some servers in an undisclosed location, making retrieving those files next to (or completely) impossible? I’ll be sitting back with my popcorn watching people freak out because no one thought that their precious data would go up in digital smoke.

Of course, if the hit is bad enough (say, a foreign cyber-hack done right that screws us royally), I’ll be barricading myself inside with bottled water snacks  and a wall of games from the collection as my last defense against the undead hordes who can’t get their devices to do anything at all.

“Braaaaaaiiiiins…”