Hmmm… I haven’t seen a decent yo-yo commercial (or heck, ANY yo-yo commercial) since the days of Duncan, but seeing the email in my inbox from modern yo-yo masters Yomega about their upcoming Star Wars line made my brain cook up a doozy of an ad idea. A mock battle breaks out between two kids (or adults) dressed like characters from the films who pull off all sorts of fancy tricks while facing each other (er, out of range of any actual injury, of course!). Add in some CGI laser string effects and *ding!* – instant classic. Maybe. Anyway, Yomega is releasing three new models this summer and fall – I’ll post pics of them from the show floor on Sunday – descriptions and prices are below the jump.

Hmmm. I wonder what George Lucas is up to these days? Then again, if he directed the spot, we’d end up seeing it pulled and reworked a few times too many (ha ha), so I guess some aspiring college kid with a good eye will do just fine… Continue reading →