Toy Fair 2013: Insanimals Are Here! Get Your Money (and Your Crazy) Ready…

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INSANIMALSSometimes the best things in life come out of (and often come out) a little crazy idea taken from concept to creation, and I’d say Maryland-based brainchild and designer Chris Sciannella’s “crazy” idea is more likely than not going to make someone a millionaire at some point. Insanimals, the cool line of wild-eyed (but completely lovable) plush toys, made me laugh for a few reasons when I strolled up to the booth at this year’s Toy Fair, all of them good. For one, how can you not automatically get a grin going when seeing a chihuahua, cow, monkey or zebra (all with BIG hypnotic plastic eyeballs) staring back at you? I felt like picking them all up and shaking them gently to see if they’d snap out of it, but that bad idea of mine would just turn them back into “Normanimals” and you can get those anywhere from the local florist to the world’s biggest toy store. Insanimals are special because they’re completely bonkers and don’t try to hide it one bit…

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