08 | February | 2012 | "DESTROY ALL FANBOYS!"

*Or: Hey, Ubisoft, Here’s How To Market A Game To EVERYONE Who Wants To Play It…

Sure, I Am Alive looks amazing and yes, the idea of a realistic survival adventure set in a destroyed city has garnered tons of praise everywhere anyone has seen or played it. But Ubisoft is doing themselves no favors by only releasing this on Xbox Live Arcade in March and perhaps later on PSN,… oops SEN (sorry, Sony! Give me another week or so to get used to that change). Memo from the front: despite your current successful digital business model, there are STILL a large amount of gamers who can’t get that content dying for something different that’s NOT another FPS, zombie game, franchise update or yes, I’ll say it, ANOTHER damn digital-ONLY release that should have been disc-based.

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Namco Bandai rolls out the first in a series of “making of” videos about their upcoming racer set for a March release on the PS3 and Xbox 360. Hey, I didn’t name the trailer, although that’s exactly what I’d call it as there are still a bunch of overly vocal folks out there who’ve been ticked off about this one ever since it was announced. Anyway, It’s been pretty quiet on the RRU front since I played the very promising demo last year, so it’s great to see what’s been going on since. Check out what the hard-working team at Bugbear has been up to and if you’re one of those die-hard classic RR fans still frothing at the mouth over the new game, you’ll also see that it’s not replacing your nostalgically sideways sliding fantasies at all…