Yomega | "DESTROY ALL FANBOYS!"

And here you go: still pending approval (which will give Lucas something to instead of reediting the original trilogy one more time, ha ha), but both will be really fun collectibles for Star Wars fans as well as dedicated yo-yo enthusiasts, as they offer more than just good looks and familiar faces to play with. You get a solid yo-yo with a figure body that acts as a stand and a head that pops in to replace the yo-yo when in use. I think you’ll also be able to use the head as a string winder as well, but we’ll see. I ended up also getting a nice Yomega Toy Fair 2013 yo-yo to practice with, which is a good thing, as I haven’t touched a yo-yo in years and I’m SUPER rusty. I think as long as I remove anything breakable from the living room, I’ll be fine. Well, the furniture will be. I may need some padding and a helmet. Does Yomega even make yo-yo pads and helmets? Hmmm… I need to drop by the booth again and check. Back later…

Hmmm… I haven’t seen a decent yo-yo commercial (or heck, ANY yo-yo commercial) since the days of Duncan, but seeing the email in my inbox from modern yo-yo masters Yomega about their upcoming Star Wars line made my brain cook up a doozy of an ad idea. A mock battle breaks out between two kids (or adults) dressed like characters from the films who pull off all sorts of fancy tricks while facing each other (er, out of range of any actual injury, of course!). Add in some CGI laser string effects and *ding!* – instant classic. Maybe. Anyway, Yomega is releasing three new models this summer and fall – I’ll post pics of them from the show floor on Sunday – descriptions and prices are below the jump.

Hmmm. I wonder what George Lucas is up to these days? Then again, if he directed the spot, we’d end up seeing it pulled and reworked a few times too many (ha ha), so I guess some aspiring college kid with a good eye will do just fine… Continue reading →