File this under “Now I’ve seen everything…”, folks. Stride Gum has teamed up with W+K London and Johnny Two Shoes to create Gumulon, which as you can see above is… yes, a game controlled by players chewing to jump. And I’m betting you’ll want a gum with a long-lasting flavor to play, meaning (cue Stride Gum theme music… if they don’t have a theme, they better get one and fast)… you’ll be buying some Stride with this new iOS game (as in: iPhone 4s, iPhone 5, iPad 2, iPad 3rd & 4th generation, iPad Mini, iPod Touch 4th & 5th generation). I normally don’t cover iOS stuff (hey, do I look as if own anything Apple other than actual apples which aren’t “owned” for long because they’re eaten in a few delightful ways), but this was amusing enough to catch my eye when it hit my inbox, so here you go. Er, I guess if you get REALLY good at this one you can consider yourself… (wait for it…) chew chew trained. A ha ha and ha…

Thank you, thank you… I’ll be here all week…