Don’t be afraid of the dark! It’s always fun to prowl the floor at Toy Fair and see people with great ideas turning them into toys with a purpose and sometimes it’s indeed true that great minds think alike. I got to see a pair of excellent dream-related items at the show worth closer examination and thanks to the two happy ladies with fine tales to tell proudly showing off their products, I’m here to give you the rundown so you can go spend some money in the near future.

Einar, The Monster Eater comes to you from Wendy Lasater of Dandy Innovations. Wendy’s a housewife with a young daughter who tends to (as many kids do) have nightmares and used to come rushing into her parents’ room to sleep with them for comfort. While many parents find this behavior acceptable, Wendy wanted to set her daughter free of whatever monsters under, in and around her room were plaguing her. Enter Einar, and a new plush hero was born…. Continue reading →