Ha and double ha. Releasing DOOM on Friday the 13th (5/13/2016, to be precise) is a PR masterstroke created courtesy of the calendar naturally falling on that date and players worldwide hoping the final product is indeed ready for its garishly gory close up on  day reserved for superstition and bad luck galore for those who believe in such stuff.

From the video below the jump (it’s kinda NSFW with all that mostly demon blood and bits splooshing all about), it’s clear to this writer that the game recalls the original’s unrepentant and dark tone, amped-up modern visuals side.

Remember, folks: you’re NOT buying DOOM because you want happy-happy rainbows and flower-draped unicorns prancing about with flitty faeries giggling psychotically as rosewater (gently) sprays into your face from your PC’s speakers. You’re buying DOOM because you know what you’re getting into: One space marine on Mars stuck in a ravaged space base racking up a rather impressive and insane body count comprised of demons who’ve entered the place through a recently activated portal to hell.

Yikes, but hey – simpler is best in a game like this, particularly is it’s trying to get the feel of the original games right. “Nailed it!” is what Bethsoft and id want to hear (or “BFG’ed it!” or “Chainsawed it!” if you want to get into the proper game groove lingo stuff) from fans this May and if that trailer is any indication, they’ll be hearing that and more.

Speaking of more: click below if you darrrrrrre…

Hey, that’s not blood at all, it’s digital V8! PC, PlayStation 4, and Xbox One owners are going to have a devil of a time with this one, I predict.