I saw the full-length version of this last week at the Spotlight EA event and it’s pretty spectacular, stirring stuff by time the dramatic ending rolls around. Not that Mass Effect 3 needs the hard sell at all. Hell, BioWare has pulled out all the stops with the upcoming PS3/Xbox 360/PC game an you’ll see many improvements plus a super 4-player co-op mode that ties into the main single player storyline. It’s almost like the developer (and whomever did the CG work) is showing off how well their game is going to yank players all across the emotional spectrum and leave them in sobbing, yet defiant heaps of Shepard-ness right before they hop back in to finish the fight. Wait, wrong game franchise!  Oh, you know what I mean. If you STILL haven’t played the other two (or Mass Effect 2, if you’re only a PS3 owner), you should pick them up ASAP, as they’re cheap and will get you even more revved up for this finale. Also, the demo is out NOW, so give it a whirl – the single player is about 2 hours or so and you’ve got some co-op fun added as well.