Batman v Superman: Dawn of Justice TV Spots: Capes & Jaw-Juts on the Menu for March

And so, it begins. By the time Batman v Superman: Dawn of Justice hits theaters in March, I fully expect to see no fewer than 25 or so of these 30-second (or longer) TV spots that still won’t give away all of the film’s “surprises”. I’m at the stage where these comic book blockbusters don’t surprise me much if at all because both DC and Marvel traffic heavily in killing any actual suspense these films bring thanks to wanting to keep as many main and some supporting characters around as possible as a means of generating income. Alternate universe stories aside, they can’t “kill” off a *major* character anymore (without replacing him or her) because they’d be removing a slice of that easy revenue stream fans pony up on a regular basis.

That said, collateral damage seems to me more than okay in these flicks. In English: you sure can lay waste to cities great and small, killing thousands or even millions of civilians as a plot pushing element. “Dead” superheroes get to come back to life at some point, but dead normal folks stay dead long after the rubble has been cleaned up. I suppose there’s a moral here, but I’m too lazy to look for one today.

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