And so it begins, the deluge of TV spots for this most eagerly awaited of all the recent Marvel movies. If this one fails to do well (although all signs point to it doing very well indeed), there goes the sort of “indie” pillar Marvel was looking for in getting more than just superhero fans to embrace their new and improved lineup of upcoming film, TV and online projects. My money’s on this being a surprise hit, but in looking over the other properties, there are a few weak links that aren’t assured to be major hits thanks to a few things such as digital distribution not being something everyone wants or can access when they want where they want when it comes to getting those new shows. Granted, the success of other shows being binge-watched by too many people is a huge draw for anyone who wants to produce content that they feel will be snapped up by the eager masses who want it. On the other hand, alienating that part of the audience that’s not willing or able to buy in is never a good thing as no one likes to be told “You can’t have it!” when they indeed, WANT it. But I’m getting ahead of myself here (as always)…