Dreams can come true (with a little parental assistance)! The other cool dreamland product I say at Toy Fair won’t be out until later this Spring, but it’s a really neat idea on a few levels. Cassie Slane and Ami Van Dine, two moms created Dreamland Fairy after their six year old daughters came thought up the idea of a fairy house that they could keep in their rooms.

“Now what does one DO with a fairy house?” you ask? Well, since you’re a little behind the times and I’m a nice guy, I’ll let you in on the big deal because I happen to like it when you read my posts…

That Dreamland Fairy kit has a gorgeous illustrated story book (illustrated by Yvette Ruzicka), an unpainted wooden fairy house, paint, a paintbrush and yes, ACTUAL Fairy Dust (which is NOT made from fairies, as some old stories would have you believe). While you could let your kid stick an unpainted house on her nightstand, fairies REALLY love color and creativity, so you’ll want to slap down some newspaper or a small drop cloth and let the kid have at it any way she pleases. Once that house is dry and kid-approved as to all the little details they want to see, there’s a good chance bedtime will have rolled around, so it’s on to phase two.

Read the Dreamland Fairy book so you and your offspring have an idea of what phase three is, which happens to be your child leaving that cute flower door on top of the house OPEN so a fairy can pop in and get some tales along with any treats left for her. Now, there’s no need to PAY that fairy any money at all, as it’s useless where she’s headed and you don’t want that crisp dollar bill your kid slides in there being used as a bed sheet once that fairy takes it back home, washes it and cuts a few patterns out.

Anyway, you can figure out the rest because your kid is supposed to wake up to that flower door being shut, the main doors being open and an empty house with nothing inside, meaning that fairy has new stories to share. Mission Complete! It’s a very cool idea and while listening to her pitch, I found Slane honestly enthusiastic about the product thanks to the creative angle and the potential to let young users see a means of sharing the ephemeral in a fantasy space. Naturally, this could catch on in some areas where a few kids get a Dreamland Fairy set and start asking their friends if they’ve got one as well.

Great news and greater sales like that would of course put Dreamland Fairy (as well as Slane and Van Dine) on the map as a household name and I’m sure their daughters would be grinning even broader when they found out it was their dreams that made their mom’s dreams come true. Talk about serendipity, huh?