Sure, May 3 isn’t exactly THAT far away… then again, it’s not exactly close, is it? Still, this seems to be the sweet spot for these blockbusters where a month or so in advance, the TV commercials start dropping in many varieties. Of course you can expect 30 and 60-second spots, clips scattered around cable and online, the early screening buzz (where the more fortunate press get to show up and blab about positively or otherwise on their sites) and finally, a few premieres of the star-studded variety.

Of course, for most films I eventually choose to see, I just flip a coin and decide whether I catch in a theater with a bunch of annoying people around me and sit through 20 minutes of trailers for stuff I probably won’t see or wait a few more months until it pops up on video. Tick, tick, tick, tick…