While it might seem like an odd strategy to release such a huge game during E3, Sony’s doing all it can to get PS3 owners glued and wired back into a more normal gaming life. Go Sony! The rather funny Kevin Butler TV ad for the game is below. I guess Sony had to keep the man busy even with their more serious tone at this year’s press conference. Now I just need to make time to play this somewhere in all this updating and running around. That mission editor deal sounds pretty spectacular, that’s for sure…