As soon as I saw this latest iPhone ad I thought what a whole lot of others who know the director’s work did. When he asks the taxi driver to take another route, it would have been PERFECT to see Robert De Niro as the cabbie. Granted, I’m betting the actor didn’t want to step into Travis Bickle’s shoes again after so long, but still – it would have made the ad even more priceless.

And no, that doesn’t mean I want an iPhone now. Nice try though, Apple.